The journey from a photograph to a museum-quality fine art print involves more steps — and more precision — than most buyers realize. Here is exactly how every print from edinfineart.com is made.
Step 1: The Original Capture
Every image begins with a professional Nikon camera system — typically a 45-megapixel full-frame sensor that captures files large enough to print at 40×60″ with exceptional detail. Raw files are captured in uncompressed format, preserving every tonal value the camera sensor can record.
Step 2: Post-Processing
Raw files are processed in Lightroom and Photoshop with calibrated monitors. Color work is performed in ProPhoto RGB — the widest color space — and only converted to the print output profile at the final stage. This preserves the full tonal range of the original capture through every step of the process.
Step 3: Print File Preparation
The final print file is prepared at the specific resolution and color profile required by WHCC’s professional printing equipment. A 40×60″ print file is typically 400-600 megabytes — a file size that ensures maximum sharpness and detail at any viewing distance.
Step 4: WHCC Professional Production
Your order is transmitted to WHCC (White House Custom Colour) — one of North America’s most respected professional photography labs, used by photographers, galleries, and museums across the continent. WHCC uses:
- Epson large-format printers with UltraChrome HDX archival pigment inks
- Hahnemühle fine art cotton rag paper — the museum standard
- ICC color profiles custom-built for each paper-printer combination
- ISO-controlled production environment for consistent, repeatable results
Step 5: Quality Control and Shipping
Each print is inspected before packaging. Prints are packed in materials designed specifically for fine art — rigid backing, archival interleaving, and purpose-built shipping containers for large formats.
Step 6: Certificate of Authenticity
Your Certificate of Authenticity is generated at the time of order and emailed with your confirmation. It documents the image, the edition details, the production specifications, and a unique serial number that permanently ties the certificate to your specific print.
About Edin Chavez: National Geographic photographer, Nikon professional, Masters of Photography. 20+ years of work across 50+ countries. Fine art prints available worldwide at edinfineart.com.